Since you're reading this article, you've probably come across the word HubSpot before on the internet. But what exactly is it and why is there so much fuss about it? Before we get into the details, let's go back in time a bit.
Remember when you didn't own a smartphone? It may seem strange, but there was a time when payphones, buzzers, and disposable cameras were commonplace. Unless you had a pocket diary, journals were usually kept on the fridge. The list could go on and on, but the point is this: the smartphone, has been able to integrate everything you need (or mostly everything you need) in your daily life into a single device!
When it comes to marketing in the 21st century, HubSpot is to your strategy what your smartphone is to your everyday life: it has everything you need to do your job effectively. It is a specialized marketing automation platform. This platform brings together every possible marketing and distribution tactic you need to attract visitors to your site and convert those visitors into leads.
This article, aims to introduce you to HubSpot. By the end you’ll have a good idea of what it is, what makes it so popular and why you should start using it. Let’s get started!
It's critical to understand the connection between HubSpot and the term inbound marketing, as well as why it’s the best tool for the inbound actions you'll attempt.
Starting a business today may appear to be easier than ever, but growing one has never been more difficult. The problem can be traced back to "short-sighted" tactics of the past, which have no place in today's world, where customers are aware that they have a plethora of options. Today, word-of-mouth is crucial to the growth of your business. The positive or negative experience a customer has with the product or service you provide them will have a corresponding effect on increasing or decreasing your sales. This means that if you want to expand, you must invest in providing an exceptional customer experience throughout the journey.
Of course, we're talking about inbound marketing. Inbound marketing provides a more useful and human approach to business growth. It is a strategy for attracting, engaging, and satisfying people in your business growth efforts while providing value and building trust. As a result, the need for a platform that will implement the inbound approach in all business activities arose. HubSpot's platform is specifically designed for this purpose.
What is HubSpot?
HubSpot is an online platform that brings together the "marketing", "sales" and "service" of your business and helps you grow through the implementation of the inbound marketing strategy. HubSpot's platform serves as the "common denominator" for marketing, sales, and service departments to collaborate more effectively while providing a more pleasant experience for your customers.
This platform helps businesses implement and control their marketing efforts, manage their sales process and finally support the ongoing needs of their customer base. It constitutes an all-in-one system, which provides companies with data necessary for making strategic decisions during marketing, sales and customer service processes, in the interest of the company's development goals.
HubSpot offers a large number of tools that make a difference at every stage of the buyer's journey. These tools are divided into "hubs" which can be used individually, but when they are combined, they provide a comprehensive and effective solution.
HubSpot Marketing Hub
The Marketing Hub section is what you'll use to implement marketing automation on your website, which you can reshape by editing your content and modifying the design. By using this hub, you can place your content in front of your target audience, resulting in a content strategy that is tailored to the way modern search works. Furthermore, you can easily publish articles on your blog without having to worry about formatting. Real-time SEO recommendations can be obtained by posting on social media at optimal times and driving the most traffic to your website. Based on your previous actions, it also suggests relevant content, images, headlines, and CTAs.
Another of the many advantages of Marketing Hub is that it allows you to drive more traffic to landing pages by making it simple to use and create CTAs that are personalized based on location, traffic source, user device, personas, and so on. Using professional landing pages, electronic forms to collect information, and A/B tests to gradually increase conversion, you can also convert your visitors into quality leads. You can also catch the attention of your visitors with the live chat service.
Converting leads into customers for your company now requires less effort on your part. With actionable email tools, you can provide each of your leads with a personalized path in their purchasing journey. Each interaction with your content has the potential to initiate the next step in an automated process. Connect Marketing Hub to HubSpot CRM or Salesforce to automatically record and organize every interaction your customers have with your brand, allowing you to confidently identify how each marketing campaign contributes to your company's sales.
HubSpot Marketing Hub includes the following tools.
- Landing Pages
- Marketing Automation
- Lead Management
- Social Media
HubSpot Sales Hub
HubSpot's Sales Hub essentially provides you with time-saving tools that allow you to gain deeper insight into your prospects, automate tasks that may make your life more difficult, and finally complete transactions with your customers in less time.
With the live chat service, you can communicate 1-on-1 with visitors to your site, providing them with the information they need about your company, and you can collect qualified leads, save your contact information, make appointments, and send the leads to the appropriate sales representative by using conversational bots. Through the Team email service, communication between the sales department is now made easier. By using a common inbox - for all those incoming emails and live chats - your team can work together in 1-to-1 communication with people from your contacts.
You can call prospects via VoIP through your platform account, with the calls being recorded and automatically saved in the contact's file for future reference. Scheduling emails is also an important function, as it allows you to write individual emails for each prospect, plan the best time to send them, and track and receive notifications about them in real time.
You can save and reuse your most effective emails by continuing to work with emails and sharing them with the rest of your sales team for a faster and more continuous process of communicating with prospects.
To save time, create an account with reusable answers (snippets) to frequently asked questions by prospects that can be added to live chat or emails. Share sales files from your library with prospects, notify customers when you're available for a meeting, and thoroughly review sales performance metrics. It should be noted here that the possibilities provided by the Sales Hub expand as your company's needs grow.
HubSpot Service Hub
Service Hub can help your business because it provides tools that allow you to connect with customers, exceed their expectations, and turn them into "evangelists" for your brand. It should be noted at this point that there has been a significant shift in the relationships between businesses and their customers. Customers now have more power, more options, and higher expectations than ever before. They are no longer tolerant of site scripts, long wait times in queues, or robotic Q&As. They necessitate personal and human interactions with your company.
All businesses may appreciate the value of customers, but the way they interact with them is in many cases insufficient. Research has shown that the majority of customers stop doing business with a business because of an unpleasant customer service experience.
The most successful businesses today have discovered that happy customers are the secret to their growth. They buy more from you, stay loyal to your brand longer, and refer their friends to your product or service. It's time to stop seeing customer service as a cost to your business and take advantage of the opportunity by using Service Hub software to create a unique customer experience, free of friction and hassle.
And this process starts from the inbox of your conversations with customers, which brings together all communication channels - incoming emails, live chat, forms, Facebook messenger, etc. - in a universal message inbox. Every conversation is enriched by presenting you with relevant information about the customer's history with your business. In addition, the Service Hub offers you an integrated service center, with built-in automation and archiving of chats and emails, by priority, for a more organized, efficient and useful customer experience.
With the HubSpot Services Hub you have access to the following tools:
- Team Email
- Live Chat
Wrapping Things Up
In conclusion, HubSpot is a platform that unites marketing, sales and service teams with the aim of attracting visitors to your site and converting these visitors into leads.
Using HubSpot you invest in attracting and satisfying your potential customers, providing your sales team with important leads, while studying and analyzing the effectiveness of your campaigns.
As a business grows, HubSpot grows and evolves with it, which proves its effectiveness regardless of its size. The only thing you have to do is to devote yourself to applying and using it.
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