Scrolling through a clunky website on your phone, squinting at tiny buttons, or waiting for slow pages to load can feel like a digital nightmare. We’ve all been there. But here’s the thing: As we’re heading into 2025 it’s not just annoying, it’s easily a dealbreaker for businesses aiming to engage customers. In this article we’ll break it down. What does mobile-first design mean, and why does it matter so much? We’ll also showcase case studies from Solwey, highlighting how mobile-first design has been successfully implemented to drive results.