Small, medium, or large, the goal of every business is to increase its sales. And how will this happen? Perhaps the most efficient way, but of course, not the only one, is by building a deeper relationship with existing or potential customers. A CRM software can help you achieve it and essentially can play a big part in growing your business.
The fact that you are reading this article means you are already familiar with the benefits of CRM, but out of all the available options, which one makes the most sense for your business?
HubSpot's CRM, the world's leading marketing automation platform, is free and includes a wealth of tools and practices to help you achieve your business goals. And the best part is HubSpot's CRM has the ability to grow with your business.
By combining it with one of HubSpot's other services, you can reach the desired result faster. In this article, you'll see an overview of HubSpot CRM and what it has to offer.
What Is HubSpot CRM in a Nutshell?
Hubspot CRM is a customer relationship management software program that enables you to control numerous business operations from a single interface. Hubspot CRM maintains a user-friendly interface and provides a number of tools and integrations that are helpful for both sales management and marketing campaigns. Businesses of all sizes that want to coordinate their sales efforts in one location can benefit from using Hubspot CRM. Users can improve their understanding of their fundamental business processes by utilizing features like in-depth reporting, sales dashboards, and pipeline management, to name a few.
HubSpot’s CRM Basic Features
With HubSpot CRM, you can organize your contacts, collect valuable information and insights about each contact separately, and nurture your prospects based on these insights. You can basically track every sale attempt. All this from a single, organized location!
By automating some basic tasks, HubSpot CRM frees up your time from procedural tasks so you can make more sales. Every communication is automatically recorded, and the transactions carried out are displayed on the corresponding dashboard. So you have complete control of your sales immediately and without extra work.
HubSpot's free CRM allows you to manage up to 1,000,000 contacts and users, and it also offers you free data storage with no expiration date and regardless of the size of your business.
See below in detail the features of HubSpot's CRM:
- Complete view of the sales funnel in a dashboard.
- Automatic recording of every activity.
- Detailed information about each contact and their activity in one place.
- Ability to chat with potential clients or customers in real time.
- Plenty of marketing automation tactics
How Can It Help Your E-Commerce Business?
With content updates every minute, HubSpot's CRM makes it simple to manage your business processes. Doing so will allow you to watch in real time how the public interacts with your business and be better prepared to decide what to do next. CRM is very focused on the customer. From the initial click to the final payment, it provides you with all the resources you need to support your clients, both new and old. It enables you to keep track of every email opened, a form submitted, and an appointment scheduled in one location.
HubSpot's CRM is easy to install, customize and automate. You can adjust your offer stages in less than an hour based on your business preferences.
A significant portion of your marketing and sales activities take place in your inbox. Email templates, tracking, and scheduling are some of the most widely used functions. Recurring sales emails become saved templates thanks to templates. This makes it simple to personalize them for each customer and schedule them to go out at your target audience's most convenient time of day. For the purpose of responding to sales emails, many businesses prefer that their sales representatives operate outside of the CRM. You can manage email conversations with HubSpot both through your preferred email provider (e.g. Gmail, Outlook, Office 3365) and within your CRM. With the click of a button, integrate your email data with CRM! Connect your email information to CRM with the click of a single button!
Despite the widespread use of email, everyone approaches problem-solving differently. One person might prefer social media, while another person might use live chat or email. Conversations can be recorded, allowing you to read and respond to all of your messages in one location. When you're prepared to get in touch with your potential client, you can avoid the hassle of setting up a meeting by sending them a link from the Meetings tool instead. Your prospective client will be able to view the dates and times you have open and select the one that works best for them.
CRM will record and transcribe what is said over the phone. It also records every stage of your audience's movements so that when they finally make a purchase, you have a complete picture of the conversion path that led up to it. This enables you to provide each person with the personalized information they may require in order to complete the purchase.
Add tasks to the sales process you define so that HubSpot can remind you when to call or send an email to a prospective new customer. Additionally, HubSpot's real-time alerts will let you know as soon as a potential client views your offer, downloads an attachment, or opens an email for you to take prompt action. The checkmate move to close a deal might be to send the right moment to a client at the right time.
Personalized Communications Can Be Powered By CRM Triggers
Hubspot CRM is equipped with valuable demographic data that you can leverage to personalize your communications. However, using activity and interaction data to send timely messages could be the difference between a personal email and personalized messages.
- Leverage website tracking to provide targeted recommendations.
- By knowing which pages each contact has visited, you can offer them specific recommendations tailored to their needs. Think of it as remarketing for email.
- Αctivate custom page bots to help you increase your sales. You can answer their questions at the right time by having a bot specifically tailored to each stage of the prospect's journey.
- Use specific dates to trigger private messages.
- Send customers an email on their birthday, anniversary or even their subscription renewal date. These messages will help you interact using the information you have already gathered.
- Use the workflow to set up actions that will be carried out whenever a contact responds or takes a specific action.
- Workflows let you defer specific tasks until a contact has finished them, like visiting a website or submitting a form. The benefit of this is that you can delay emailing a customer until after they've interacted with you. You coordinate with buyers in real time in this manner.
HubSpot's CRM is for growing companies of any size. It helps you set the stage for building deeper bonds with your contacts, right from the first interaction to the sale and beyond. HubSpot CRM is ideal for businesses that want to experience the flexibility and capabilities offered by a CRM platform and take advantage of the tools and practices offered by HubSpot for effective marketing automation.
HubSpot CRM is Your Growth Engine
You can boost sales and please more customers as long as you keep your HubSpot CRM data organized and simple to access. By segmenting your audience, you can choose precisely which potential clientele groups you want to address in order to deliver the appropriate message. You can increase conversions at each stage by contextualizing your messaging by matching it to a specific point in the prospect's journey.
By personalizing your messages, you can earn the respect and trust of your prospects by treating them like actual people. By giving them the information they need when they need it and offering solutions to their problems, you can demonstrate to them that they are important to you and that you are aware of their problems.
At Solwey, we provide design and development services that allow you to create the software you need. We work with you through all stages: from the concept and strategy to every step of implementation. With our efficient and comprehensive process, you'll be ready to launch your project in no time. Get started immediately! We look forward to hearing from you soon.