The Promise of Web3: How It Puts Power Back in the Hands of Individuals

The term "Web3" has been making headlines recently, but what exactly does it mean, and how will it impact businesses? We often take the internet for granted without considering its origins and transformations. However, the modern internet we use today is a far cry from its original concept.

This article delves into the promise of Web3, which aims to change the internet and empower individuals over businesses. But first, let's take a look at the evolution of the internet to understand Web3 better.

Web 1.0: The "Read Only" Internet

Between 1990 and 2004, the internet operated as a "read-only" platform. In 1989, Tim Berners-Lee proposed open protocols for sharing information worldwide. During this phase, the web consisted of static web servers owned solely by companies, offering no interaction with users.

Web 2.0: The "Read and Write" Internet

Around 2004, the internet entered its "read and write" phase with the advent of social networking platforms. Users could now create content and engage with each other. However, this format led to an oligopoly, where a few companies controlled a significant portion of online traffic and value through an advertising-based revenue model. Users' content ownership was compromised, turning them into the "product" on these platforms.

Web 3.0: The "Read, Write, and Own" Internet

Web 3.0 represents the next step in internet evolution, though it's still a work in progress. The term "Web3" emerged in discussions about Web 3.0, emphasizing the significance of cryptography. Coined in 2014 by Gavin Wood, the founder of Polkadot and co-founder of Ethereum, Web3 describes a decentralized online ecosystem based on blockchain.

Web3 leverages technologies like distributed ledger (blockchain), cryptocurrencies, and NFTs (Non-Fungible Tokens) to empower users with ownership of their digital assets.

Unlike the internet monopolized by big tech companies, Web3 thrives on decentralization and user ownership. Users are gradually shifting away from centralized platforms like Facebook, Instagram, TikTok, and Google towards decentralized and nearly anonymous alternatives.

In simple terms, Web3 is an internet free from the control of private companies' software, hosted in specific locations or databases. It allows content creators to own, monetize, and verify their content through decentralized processes. 

Let's break down these definitions and their respective characteristics:




No communication between users

Static websites

Browsing content exclusively

Hyperlinking and bookmarking read-only pages



Improved user interaction

Introduction of web applications

Features like online documents, video streaming, etc.

Everything is moving online now

Information and applications are stored on servers

Interactive advertising and pay per click 

Cloud computing functions

Central data


Smart, online features and apps

Decentralized processes

Fusion of emerging technologies

Behavioral Economics and Audience Engagement practices

Live videos

Internet of Things (IoT)

Semantic searches

The Role of Blockchain in Web3

Web3.0, driven by blockchain technologies, offers a promising solution to enhance user privacy and ensure the reliability of online information. This is achieved by revamping the infrastructure governing storage, information exchange, and transactions. By upgrading the infrastructure, we can facilitate secure peer-to-peer (P2P) interactions, establish true ownership, and verify information.

Many characteristics found in blockchain align with the evolution of Web3. An internet that doesn't rely on trust in third parties, free from censorship of expression and communication, and decentralized, governed by code, could bring us closer to Tim Berners-Lee's original vision of the World Wide Web. In this version of the web, users can create and own content without the need for permission or oversight from a central authority. Decentralization ensures that even in the face of an attack on a server, the network will continue to function properly, similar to Bitcoin's resilience.

The adoption of blockchain technology in Web3 offers numerous benefits. Distributed ledger technologies eliminate central points of weakness, preventing data tampering and altering the truth. In an open and decentralized network, multiple copies of the ledger exist, making it easy to ascertain the truth, in contrast to traditional databases with a single updated copy. The cryptographic tools used to verify entries and data in the ledger gain consensus from all users, ensuring censorship-resistant information exchange and confirmation of the truth.

Blockchain's properties enable collective data management and security. If data on a single node becomes corrupted, the rest of the network detects it and excludes it from the ledger history. Since blockchains are distributed networks, agreements can be settled without intermediaries, relying solely on the rules of the protocol, eliminating the need to place trust in any central organization.

With the power of Blockchain technology, transactions are no longer confined by traditional boundaries.  Enjoy trustless networks, immutability, and enhanced security, ensuring that your digital assets and interactions remain safe and verifiable.

How Will Web3 Impact Businesses?

Web3 is revolutionizing the e-commerce landscape in unprecedented ways, particularly in terms of transaction security, privacy options, and information verification. Let's explore some examples to understand its potential impact on businesses.

Web3 and Enhanced Brand Engagement

Imagine a scenario where customers can not only design their favorite designer sneakers but also monetize their design ideas when others order shoes featuring their designs from the same company. In this case, customers would visit their preferred sports company's portal, connect their Web3 wallet, and receive an NFT (non-fungible token) as a brand follower. This NFT would be stored in their digital wallet for future use, and they might share this event on social media, earning rewards and discounts from the company.

Furthermore, businesses could incentivize customers to provide more information about themselves to receive improved services and targeted offers. Instead of conventional reward points on a central server, customers would be rewarded with specific NFTs based on the occasion. These NFTs would enable them to interact with the company's smart contracts and automatically claim various benefits, including special offers.

Smart contracts would control access to these benefits by checking the public ledger to ensure that the customer's wallet address holds the relevant NFT for the product discount. Customers could then securely make instant purchases using their Web3 wallet.

For instance, a company might offer limited edition shoes that come with NFTs or provide exclusive purchase opportunities to its most loyal customers, evidenced by the collection of various NFTs in their wallets. Customers may also showcase their collectible shoes on social media, similar to the popularity of Bored Apes or Crypto Punks branded NFTs.

Integrating the "Internet of Things" (IoT) into the mix would enable real-time tracking of the supply chain for branded products. NFTs could serve as proof of product authenticity in case of resale for collectibles. Businesses might even receive commissions from NFT resale, as outlined in the smart contract code.

Moreover, NFTs could grant customers access to unique events worldwide, whether hosted by the brand or its partners. Additionally, businesses invested in the metaverse could collaborate with popular online gaming platforms, allowing users to dress up their digital avatars with NFT versions of the sneakers. This seamless integration bridges the gap between physical and digital worlds, enabling product use and ownership in both realms.

Web3 and SEO

The disruptive potential of Web3 may pose a significant challenge to mainstream search engines. This doesn't necessarily mean that Web3 will completely eliminate search engines, but it is likely to bring about substantial changes in their operation. Currently, search engine rankings are predominantly influenced by Google's algorithm. However, with Web3, the landscape shifts, as there is no longer a single source of data; instead, a collective distributed database constantly updates information. Consequently, SEO rankings are expected to undergo significant transformations and might even become less influential.

Web3 and E-commerce

With blockchain technologies acting as a powerful anti-fraud tool, the implementation of Web3 will profoundly impact e-commerce by creating a much safer environment for all types of transactions. The immutability of transactions and the robust security protocols used make it nearly impossible to manipulate or alter information.

In simple terms, consumers utilizing Web3 payment methods (cryptocurrencies) will experience instant access to their funds in real time and without errors. Furthermore, transactions will be settled peer-to-peer, eliminating bureaucratic hurdles and the need for intermediaries. This streamlined approach promises to revolutionize the way e-commerce operates, ensuring greater efficiency and trust for both buyers and sellers.

Driving Innovation with Solwey Consulting

With Web3, we are witnessing just the beginning of a technological revolution. The convergence of cutting-edge technologies like Artificial Intelligence, Machine Learning, Internet of Things, and Blockchain is set to unleash a wave of innovation in the years to come. This revolutionary concept envisions a connected network that functions like an intricate brain, processing information conceptually with the help of AI and Machine Learning.

At Solwey Consulting, we strongly believe that establishing industry standards plays a pivotal role in fostering the widespread adoption and trust in digital assets. Collaborative efforts between regulatory authorities and technology manufacturers are crucial to support the economic and technological growth within this sector, ultimately maximizing its potential benefits.

As we stride into this new era of technological advancements and opportunities, Solwey Consulting is actively adapting to leverage these innovations. Embracing the potential of AI, Machine Learning, IoT, and Blockchain, we are continuously exploring how to integrate these technologies into our products and services. By staying at the forefront of these developments, we aim to provide enhanced solutions that cater to the ever-changing needs of our customers and the market.

As we progress, we are committed to maintaining an agile approach and staying abreast of the latest trends to capitalize on the vast potential that these new technologies offer. Our goal is to drive growth, improve efficiency, and deliver unmatched value to our customers in this dynamic digital landscape.

Get started immediately by scheduling a call. We look forward to hearing from you soon!

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