Apple’s 2007 iPhone launch is still recognized today as one of the most anticipated and exciting product launches ever. Yet, more impressively, Apple has kept the world on the edge of its seat since that launch because they consistently deliver products and updates that ‘wow’ their customers. 

For example, in September 2021, Apple announced it was working with Arizona, Georgia, Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah to give their citizens the ability to seamlessly and securely add their driver’s license or state ID to Wallet on their iPhone. Though it might seem simple, this innovation will make people even more attached to their phones- it will literally be their identification. 

One of the reasons for iOS’s innovation is because of the Swift programming language. When Tim Cook, CEO of Apple, announced the language, he said Swift would be “the next big programming language” and that developers would rely on it for the next 20 years. In layman’s terms, Swift is a high-level programming language created to develop high-end apps with multiple complexities. Developers can use it to quickly and effectively program apps for Apple devices.

In addition to Swift, Apple has provided developers with multiple other tools. Developers can use powerful frameworks such as RealityKit and ARKit, and tools including Reality Converter and Reality Composer to bring their apps into the world of augmented reality. For companies concerned with security, Apple created App Transport Security (ATS), a platform that improves privacy by requiring that network connections are secured by the Transport Layer Security (TLS) and blocking connections that do not meet minimum security requirements.

However, what is even more exciting is that the iPhone will likely be a thing of the past for iOS in  the near future. Apple has already captured the wearables market through its Apple Watch. Apple shipped 7.6 million smartwatches worldwide in the first quarter of 2020, despite the COVID-19 pandemic. Apple’s iBeacon technology, released in 2013, helps smartphones determine their approximate location/context, which has been a boon for brick and mortar stores. Many stores use beacons for mobile commerce because they offer customers just outside their doors promotions through mobile marketing so they come inside. And that is not to mention that many experts believe Apple glasses cannot be far behind.

The future for Apple products and iOS is bright. If you want to make your product or company a part of the Apple universe, let us know.

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